Privacy Policy
Section 1
Introduction
Lexunder, Inc. ("Company," "we," "us," or "our"), operating under the brand name Food To Live®, is committed to protecting the privacy and security of personal information we collect from our customers, website visitors, and users.
This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit food2live.com (the "Site"), place an order, or otherwise interact with us.
By using the Site or providing your personal information to us, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use the Site.
Section 2
Information We Collect
2.1 Information You Provide Directly
We may collect the following personal information when you create an account, place an order, subscribe to our newsletter, or contact us:
- Name, email address, mailing address, and phone number
- Order history and product preferences
- Account login credentials
- Any other information you voluntarily provide through customer service inquiries, product reviews, or other communications
2.2 Information Collected Automatically
When you visit our Site, we may automatically collect certain technical information, including:
- IP address and approximate geographic location
- Browser type and operating system
- Pages visited, time spent on the Site, and referring website addresses
- Device identifiers and session data
This information is collected through cookies and similar tracking technologies. See Section 8 — Cookie Policy for details.
2.3 Information from Third Parties
We may receive limited information from third-party platforms such as Amazon and Walmart in connection with order fulfillment, and from payment processors in connection with transaction processing.
2.4 Payment Information
We use Stripe as our payment processor. Payment card information — including card numbers, CVV codes, and expiration dates — is collected and processed directly by Stripe and is never stored on our servers or systems. We do not have access to your full payment card data. Please refer to Stripe's Privacy Policy for information about their data handling practices.
Section 3
How We Use Your Information
We use the personal information we collect for the following purposes:
- Order fulfillment: Processing and shipping your orders, sending order confirmations and tracking updates.
- Account management: Creating and maintaining your account, authenticating your identity.
- Customer support: Responding to your inquiries, resolving issues, and processing returns.
- Marketing communications: Sending promotional emails, newsletters, and offers where you have consented or where permitted by law.
- Site improvement: Analyzing usage patterns to improve the Site's functionality and user experience.
- Legal compliance: Fulfilling our legal obligations, resolving disputes, and enforcing our agreements.
- Fraud prevention: Detecting and preventing fraudulent transactions and unauthorized access.
Section 5
Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include:
- Encryption of data in transit (HTTPS/TLS)
- Access controls restricting data access based on job function
- Active firewall and antivirus protection
- Multi-factor authentication for access to key systems
- Regular software patching and security updates
However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security. If you believe your account or personal information has been compromised, please contact us immediately at help@foodtolive.com.
Section 6
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.
- Order records are retained for a minimum of seven (7) years for tax and legal compliance purposes.
- Account information is retained for the duration of your account and for a reasonable period thereafter. Inactive accounts may be removed after a period of inactivity.
- Marketing consent records are retained for as long as you remain subscribed or as required by law.
When personal information is no longer needed, we will securely delete or anonymize it.
Section 7
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information. To exercise any of these rights, contact us at help@foodtolive.com or use our Data Request form.
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
- Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you, and how it is used and shared.
- Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
- Right to Correct: You may request that we correct inaccurate personal information we hold about you.
- Right to Opt Out: You have the right to opt out of the sale or sharing of your personal information. See Section 10 for details. We do not sell personal information as defined under the CCPA/CPRA.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
We comply with the New York SHIELD Act regarding the security of private information. In the event of a data breach involving your private information, we will notify you in accordance with applicable New York law.
Section 8
Cookie Policy
Cookies are small text files stored on your device when you visit a website. We use cookies and similar tracking technologies to operate the Site, understand how it is used, and deliver relevant content.
Types of Cookies We Use
| Type | Purpose | Examples |
|---|---|---|
| Essential | Required for the Site to function. Enable shopping cart, checkout, and account login. | Session cookies, authentication tokens |
| Functional | Remember your preferences such as language, region, and saved items. | Preference cookies |
| Analytics | Help us understand how visitors use the Site so we can improve it. | Google Analytics |
| Advertising | Used to deliver relevant advertisements and measure ad performance. | Google Ads, third-party ad network cookies |
Third-Party Cookies
Some cookies on our Site are placed by third-party services we use, such as analytics providers and advertising networks. These third parties may use cookies to track your activity across multiple websites. We do not control these third-party cookies.
Google Services
Our Site uses Google Ads and Google Analytics, which may collect and process data — including IP addresses — for measurement and personalization purposes. Google processes this data in accordance with its own privacy policies. To learn more about how Google uses data collected through our Site, visit Google's Privacy & Terms.
Notice for Visitors from the EEA, UK, and Switzerland
If you are visiting from the European Economic Area (EEA), the United Kingdom, or Switzerland, please note that our Site uses Google Ads and Google Analytics tools which may collect and process your data, including IP addresses, for measurement and personalization purposes. Google processes this data in accordance with its privacy policies.
Please also note that we do not sell or ship products to the EEA, UK, or Switzerland.
Managing Cookies
Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies at any time. Please note that disabling certain cookies may affect the functionality of the Site — for example, you may not be able to add items to your cart or log in to your account.
To learn more about cookies, visit www.allaboutcookies.org.
Section 9
Email & SMS Marketing
Email Communications
We may send you promotional emails, newsletters, and special offers if you have subscribed to our mailing list or have made a purchase from us and have not opted out of marketing communications.
Each marketing email we send includes an unsubscribe link at the bottom. You may opt out of marketing emails at any time by clicking that link or by contacting us at help@foodtolive.com. Please allow up to 10 business days for your request to take effect.
Unsubscribing from marketing emails will not affect transactional emails related to your orders, account, or customer support inquiries.
SMS Communications
If you have provided your phone number and consented to receive SMS messages from us, we may send you order updates, promotional offers, and other communications via text message.
Message frequency may vary. Standard message and data rates may apply. To opt out of SMS communications at any time, reply STOP to any message we send you. To request help, reply HELP.
We comply with all applicable requirements under the Telephone Consumer Protection Act (TCPA). We will not send you SMS messages without your prior express consent.
Section 10
Do Not Sell or Share My Personal Information
Food To Live does not sell your personal information to third parties, as defined under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
We may share certain information with advertising and analytics partners in ways that could constitute "sharing" under California law — for example, through the use of cookies and tracking technologies that enable targeted advertising. You have the right to opt out of this sharing.
To opt out: Contact us at privacy@foodtolive.com with the subject line "Do Not Sell or Share My Personal Information" and we will process your request within 15 business days.
You may also manage your cookie preferences by adjusting your browser settings to block third-party cookies, which will limit the sharing of your browsing data with advertising partners.
We will not discriminate against you in any way for exercising your right to opt out.
Section 11
Data Request (DSAR)
You have the right to submit a Data Subject Access Request (DSAR) to exercise your privacy rights, including the right to access, correct, delete, or obtain a copy of your personal information.
How to Submit a Request
Send your request to privacy@foodtolive.com with the subject line "Data Request." Please include the following in your email:
- Your full name
- The email address associated with your Food To Live account
- The type of request: Access / Correction / Deletion / Data Portability
- Any additional details that will help us locate your information
Verification
To protect your privacy and security, we will verify your identity before processing your request. We may ask you to confirm your email address or provide additional information to confirm you are the account holder.
Response Time
We will respond to your request within 45 days of receipt. If we require additional time (up to 90 days total), we will notify you of the extension and the reason for the delay within the initial 45-day period.
We do not charge a fee for processing DSAR requests unless the request is manifestly unfounded or excessive, in which case we may charge a reasonable fee or decline to act on the request.
Section 12
User-Generated Content
You may post content such as product reviews, comments, or recipes on our Site. By submitting such content, you grant Lexunder, Inc. a non-exclusive, royalty-free, perpetual, and worldwide license to use, reproduce, modify, and display that content in connection with our business and marketing activities.
Do not include personal information about yourself or others in reviews or comments that you would not want to be publicly visible. We reserve the right to remove any content that we consider inappropriate, inaccurate, or in violation of our Content Policy.
Section 13
Children's Privacy
Our Site is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly.
If you believe we have inadvertently collected information from a child under 13, please contact us at privacy@foodtolive.com.
Section 14
Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policy of any third-party site you visit.
Section 15
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the "Last Updated" date at the top. For significant changes, we may also send a notification by email.
Your continued use of the Site after any changes are posted constitutes your acceptance of the updated policy. We encourage you to review this page periodically.
Section 16
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your personal information is handled, please contact us:
Email: help@foodtolive.com
Phone: 917-326-0276